Mumbai: ColdStar Logistics, a temperature-controlled supply chain solutions provider, has announced the appointment of Actimedia PR & Digital as its official communications partner. This strategic collaboration aims to elevate ColdStar’s brand presence and drive engagement across India’s vast and dynamic logistics landscape.
With a track record spanning over 16 years, ColdStar Logistics has emerged as a trusted name in temperature-controlled logistics, serving sectors such as retail, healthcare, and food services. The company operates through 23 strategically placed temperature-controlled distribution centers and services over 7,000 pin codes across 200+ cities, reinforcing its commitment to its “Never Stock Out” promise.
“As new-age consumers seek instant gratification through real-time deliveries, we see brands leaning heavily on our cold-chain expertise, speed and precision in helping them manage their inventories and deliveries. We’ve built an impressive repertoire of clients over the years but now, we want to expand our network to the vast ecosystem of thriving ‘Make In India’ brands. We look forward to Actimedia’s support and guidance in amplifying our presence across the country,” said Sameer Varma, Executive Director, ColdStar Logistics.
Actimedia PR & Digital, a 26-year-old boutique lifestyle communications agency, brings its 360-degree communication strategy and storytelling expertise to the partnership. Known for building both local and international brands, Actimedia is also the exclusive Indian representative in the global Travel Lifestyle Network (TLN).
Amitabh Saksena, Founder and Director of Actimedia PR & Digital, commented on the partnership, “The Indian consumer is changing the retail landscape as we speak. E-commerce has intensified competition among logistics companies to deliver the freshest and the fastest. We are excited to represent ColdStar Logistics, pioneers in this domain, at such a crucial yet exciting time in India and look forward to establishing their market leadership through our customised strategies and narrative for the brand across traditional and digital media platforms.”
