Gurugram: VDO.AI has unveiled its Full-Funnel Festive Ad Stack, a dynamic suite of high-impact ad formats designed to help brands capture consumer attention and drive conversions during India’s high-stakes festive season. Strategically timed for the country’s peak shopping period, the launch equips advertisers with advanced tools to cut through the noise and deliver measurable business outcomes.
The festive suite spans Connected TV (CTV), Online Video, and Mobile Rich Media, integrating immersive storytelling with precision targeting. Built to capitalise on high-intent consumer behaviour, the formats leverage innovative features such as Remote-Based Integration for TV-driven browsing, Countdown-Based Formats to create urgency for Diwali drops, and Dynamic Creative Optimisation that adapts campaigns in real time using live signals like weather, AQI, and geolocation.
These formats are powered by next-gen technologies including Generative AI, Geo-Location Targeting, Weather APIs, Motion Sensors, and interactive elements like 3D Cube Animations, Trivia Quizzes, Expandable Carousels, and Parallax Scrolling, helping brands stand out in a cluttered festive environment.
“The festive period brings massive opportunity, but also intense pressure. With rising ad spends, fragmented attention spans, and higher-than-ever performance expectations, brands need more than visibility; they need precision, personalisation, and proof of performance. Whether it’s delivering a ~95% video completion rate on CTV or outperforming CTR benchmarks across Online Video and Display, VDO.AI’s festive ad suite delivers all of this while driving measurable outcomes for brands,” said Amitt Sharma, Co-founder and CEO of VDO.AI.
Arjit Sachdeva, Co-founder & CTO of VDO.AI, added, “India’s festive season represents the pinnacle of consumer engagement, and our comprehensive tech stack ensures brands can deliver the right message at the right moment. This technical sophistication, combined with VDO.AI’s real-time optimisation capabilities, ensures brands can navigate the complexity of festive advertising while achieving superior performance metrics across every touchpoint in the consumer journey.”
As competition intensifies during the festive surge, VDO.AI’s full-funnel, tech-driven ad stack gives brands the creative edge and analytical rigor needed to succeed. From awareness to conversion, the platform is geared to empower marketers to not only participate in the festive rush—but to lead it.
