MUMBAI: NeuGenM.Ai, the marketing AI company founded by Amrit Thomas, Former CMO, Diageo and Ashish Thukral, Former MD Mindshare, has announced the appointment of Mandeep Malhotra as Partner, Experiential. This move marks a move in NeuGenM’s mission to shape intuitive, real-time brand experiences by combining the art of marketing with artificial intelligence
Founded in May 2025, NeuGenM.Ai is an AI-led marketing consultancy that blends marketing science with creativity. Leveraging decades of C-suite expertise, the firm uses neuroscience-informed strategies, predictive analytics, and proprietary AI tools to deliver full-funnel, future-ready marketing solutions. From brand strategy and data consulting to AI-embedded marketing transformation, NeuGenM.Ai is built to help businesses grow intelligently.
Malhotra, who continues to lead Tonic Worldwide, a digital first integrated agency, as Business Head, brings decades of brand-building and experiential expertise to the table. His partnership with NeuGenM.Ai is forged through Tonic, establishing a strategic collaboration to push the boundaries of how brands engage, activate, and inspire audiences across platforms.
Amrit Thomas, co-founder, chairman, NeuGenM.Ai said, “The future of marketing belongs to those who can bridge intelligence with imagination. Mandeep brings both. With his sharp instinct for storytelling and deep experience in creating human-first brand interactions, he adds a powerful experiential layer to NeuGenM’s AI enabled marketing solutions.
Ashish Thukral, co-founder, CEO, NeuGenM.Ai said, “In a world where every brand is racing toward automation, Mandeep reminds us of the power of emotion and the irreplaceable value of human touch. Together, we’re building a creative engine that doesn’t just generates insights, influences behaviour and shapes meaningful experiences in real time.”
Malhotra said, “For me, it’s always been about ideas that people can feel, live, and remember. NeuGenM is doing exactly that, but with the added magic of AI. Amrit and Ashish are people I’ve always admired for their foresight and integrity. This partnership through Tonic allows us to craft the next chapter of experiential marketing; intelligent, immersive, and impactful.”
