Mumbai: LTIMindtree, a leading global technology consulting and digital solutions company, has announced the launch of BlueVerse CraftStudio, a next-generation marketing agency built in strategic collaboration with Adobe. The new venture is designed to help enterprises unlock the full potential of AI-powered marketing, drive higher ROI, and significantly reduce time-to-market.
BlueVerse CraftStudio marks a major step forward in LTIMindtree’s CMO services portfolio, aiming to bridge the gap between AI adoption and real-world business outcomes. By integrating Adobe’s cutting-edge marketing and creative technologies with LTIMindtree’s digital expertise, the initiative offers brands a turnkey solution to accelerate their marketing transformation journeys.
Helping Brands Win the AI Race in Marketing
CraftStudio brings together a scalable team of marketing professionals who are deeply versed in Adobe’s powerful suite of solutions—including Creative Cloud, Firefly Services and Custom Models, Frame.io, Substance 3D, GenStudio for Performance Marketing, and Workfront. This unique blend of creative talent and automation tools enables marketers to:
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Drive Revenue Growth: Leverage full-funnel AI-driven strategies—from customer segmentation to personalized e-commerce experiences—to improve conversions and lifetime value.
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Improve Efficiency: Streamline marketing operations and workflows to reduce time-to-market by over 50%.
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Accelerate AI Adoption: Gain immediate access to Adobe’s AI-powered capabilities without the need for internal AI infrastructure or reskilling.
“Our partnership with Adobe reflects LTIMindtree’s vision to lead the CMO agenda in a world where human creativity and AI converge,” said Venu Lambu, CEO & Managing Director, LTIMindtree. “Together, we’re shaping the future of marketing—where data-driven intelligence meets imaginative storytelling—and establishing ourselves as the digital agency of the future.”
The initiative builds on Adobe’s reputation as a leader in marketing and AI innovation, aimed at enabling brands to deliver connected, intelligent, and scalable customer experiences.
“Adobe’s combination of marketing, creativity, and AI technology is empowering brands to deliver intelligent, scalable, and connected customer experiences,” said Stephen Frieder, Chief Revenue Officer, Adobe. “Our partnership with LTIMindtree on CraftStudio will help bring this power straight into the hands of marketing professionals, enabling them to drive efficiencies and reduce time to market.”
BlueVerse CraftStudio represents a new-age model of AI-assisted marketing where organizations no longer need to invest heavily in building their own AI tech stack or marketing infrastructure. Instead, they can plug into a ready ecosystem of tools and experts to maximize business value from day one.
With this move, LTIMindtree and Adobe aim to set a new benchmark for how enterprises approach AI in marketing—turning what was once a complex transformation into an agile, outcomes-focused service.
