Mumbai: Planet Herbs Lifesciences (PHL) has launched a moving new television campaign for its flagship product, Synotiz Pain Relief Oil. Titled “Gir ke uthne ko udaan kehte hain”, the TVC is a poignant tribute to the power of love, care, and resilience across generations.
Featuring celebrated veteran actor Kanwaljeet Singh, the film unfolds a tender narrative of a grandfather-granddaughter relationship, showing how roles reverse over time but emotional bonds remain timeless. With soft visuals and evocative flashbacks, the TVC positions Synotiz not just as a remedy, but as a symbol of enduring family care and Ayurvedic healing passed down through generations.
The film will run across leading television channels, YouTube, Instagram, and other digital platforms, connecting with diverse audiences seeking authenticity and emotional relevance in wellness products.
“This TVC isn’t just a campaign, it’s a reflection of my own story,” said Sargam Dhawan Bhayana, Director, Planet Herbs Lifesciences. “The story draws inspiration from my own life experience, when I have always found comfort in the most painful days by my grandfather who is also the founder of Planet Herbs Mr VK Dhawan. He remained committed to ensuring I was safe and protected and now it’s my turn to make sure he’s fine. I continue to carry forward his values with the same integrity, compassion, and excellence towards our products and our company. Synotiz Pain Relief Oil has always stood for more than just relief. It represents the wisdom of Ayurveda, the care of family, and the trust built across generations. With this film, we hope to remind people that true healing is rooted not only in nature, but in the traditions we hold close.”
By blending Ayurvedic tradition with heartfelt storytelling, the campaign reinforces Synotiz Oil’s position as a must-have wellness essential in Indian households. The message is clear: healing isn’t just physical — it’s emotional, generational, and deeply rooted in the care we give and receive.
With this initiative, Planet Herbs Lifesciences further strengthens its positioning as a Made-in-India, cost-effective, and authentic wellness brand, committed to combining heritage with scientific credibility and consumer trust.
