Hyderabad: Way2News, a vernacular hyperlocal news platform, today announced the appointment of three seasoned media professionals to head its business operations in Andhra Pradesh and Telangana—two of its largest and fastest-growing markets. The appointments mark a strategic move to deepen advertiser engagement, strengthen client relationships, and further consolidate the platform’s leadership in regional digital news.
The new leadership team includes:
- Adapa Venkateswara Rao as Head of Sales – SMB Market, Andhra Pradesh
- Ajjarapu Bhanu Venkatesh as Head of Sales – Urban SMB Market, Hyderabad
- Bhatlapenumarthy Ranganath as Head of Sales – Key and Enterprise Accounts, Andhra Pradesh
Together, the trio brings more than 90 years of collective experience across leading Telugu media houses including Eenadu, Sakshi Media, Andhra Jyothi, and Vartha. Their deep understanding of regional advertising ecosystems will enable Way2News to scale revenues and execute more impactful brand campaigns in the Telugu-speaking belt.
Commenting on the appointments, Raju Vanapala, Founder & CEO of Way2News, said, “These roles play a critical part in deepening our engagement with clients and accelerating revenue growth across our core Andhra Pradesh and Telangana markets. Together, these senior leaders bring decades of insight into advertiser strategy and regional media dynamics, which will be invaluable as we take hyperlocal advertising to the next level.”
Meet the New Leaders:
- Bhatlapenumarthy Ranganath has 37 years of media experience, including 17 years at Sakshi Media where he served as Deputy General Manager.
He commented, “With extensive experience handling key and enterprise accounts, I’ve observed a clear shift toward digital-first advertising strategies. Way2News combines editorial integrity with innovative technology, making it an ideal platform to drive impactful campaigns in Andhra Pradesh.”
- Ajjarapu Bhanu Venkatesh brings 30 years of expertise from Eenadu, where he led urban and district marketing operations.
Bhanu said, “In my years working with urban markets, I’ve seen how important hyperlocal and vernacular content has become for audience engagement. Way2News’ mobile-first approach and scale provide an excellent platform to service advertisers better and stay ahead of changing market dynamics.”
- Adapa Venkateswara Rao, who spent 32 years at Eenadu, has extensive experience in both government and commercial advertising segments.
Rao added, “Having spent decades working with diverse clients across Andhra Pradesh, I have witnessed the rapid transformation in news consumption. Way2News stands out by combining deep local relevance with wide digital reach, enabling advertisers to connect meaningfully with SMB markets. It’s exciting to lead sales efforts in this evolving news ecosystem.”
Way2News currently delivers hyperlocal news content across 1,292 mandals in Andhra Pradesh and Telangana, with a strong editorial network, mobile-first product strategy, and scalable ad-tech infrastructure. These appointments reinforce the company’s ambition to lead the regional digital news economy by creating deeper value for advertisers and enabling more targeted engagement with India’s fast-growing vernacular audiences.
