MUMBAI: Swati Sharma is AVP Design- Vanheusen Women’s Innerwear at Aditya Birla Lifestyle Brands Limited. She made the announcement on Linkedin. She was earlier head of design at Aditya Birla Fashion And Retail. She joined the company in 2017.
In a recent Linkedin post she expressed interest in AI. “As someone who has spent over 15 years creating products that women live their lives in, from everyday essentials to confidence-boosting innovations, I’m excited (and a little curious) about what AI brings to the table.
“Yes, AI is speeding up trend prediction, sampling, and even copywriting. But there’s one thing it can’t replicate: How a woman feels in her second-skin garment!
“That’s where we, as designers, come in, with empathy, intuition, and deep consumer understanding.
“I’ve recently started building new skills around 3D product development, data interpretation, and design thinking to balance technology with humanity. The goal? Stay relevant, yes but more importantly, stay human-centric.”
