Mumbai: The Anderson-Tendulkar Trophy 2025 between India and England has etched its name in digital viewership history, with over 170 million fans logging in to JioHotstar — the highest-ever reach for a Test series on digital platforms. The gripping five-match series culminated in a dramatic finale, with the fifth day of the fifth Test at The Oval drawing a peak concurrency of 13 million on JioHotstar — an all-time high for a Test match streamed online.
Across its run, the series generated an astounding 65 billion minutes of watch time, underlining the magnetic appeal of long-format cricket when coupled with high-stakes competition. The tournament marked the start of India’s campaign for the ICC World Test Championship (WTC) 2025-27 cycle, signalling both a shift in leadership and a renewed drive to reclaim red-ball dominance.
Fans enjoyed coverage in five languages — English, Hindi, Tamil, Telugu, and Kannada, further broadening the event’s accessibility and reach.
Siddharth Sharma, Head of Content – Sports, JioStar, said: “The extraordinary response to India’s tour of England reinforced Test cricket’s ability to forge compelling narratives in almost every session of every match. Reaching over 170 million viewers and setting new concurrency records is a testament not just to the thrilling cricket, but also to our commitment to delivering an immersive storytelling and viewing experience.”
Complementing the live action, ‘Follow The Blues’, a behind-the-scenes content series, offered fans an intimate look at the team’s preparations and on-ground stories, while the special presentation segment ‘When India Challenged the Crown’ celebrated India’s rich Test history in England.
JioStar now turns its attention to its next marquee event — the ICC Women’s Cricket World Cup India 2025, which begins September 30, as it continues to keep cricket fans at the heart of its programming strategy.
