Mumbai: Bloomingdale PR, a global communications consultancy with strong footprints in both India and Singapore, has announced the launch of GROW – Global Reputation & Outreach Wing, a specialized practice aimed at supporting brands scaling between India and Southeast Asia through strategic storytelling, reputation management, and influencer-led campaigns.
With on-ground presence in India, Singapore, Indonesia, Malaysia, and the UAE, and over a decade of experience driving multi-market results, Bloomingdale PR is formalizing its proven cross-border capability – enabling international and regional brands to scale across Asia seamlessly, with a single partner and a consistent narrative.
“Global expansion is no longer about presence alone; it’s about perception,” said Diana Fernandes, Founder & Group CEO, Bloomingdale Public Relations Pte. Ltd. “At Bloomingdale, we serve as the bridge and the backbone for brands navigating multiple markets. GROW ensures controlled messaging, strategic coordination, and storytelling that lands with precision – whether you’re entering India from Southeast Asia or expanding outwards.”
Introducing GROW: Regional Strategy, Local Precision
GROW has been designed to help ambitious brands accelerate market entry and scale through:
- India Entry for Southeast Asian Brands: End-to-end PR, localised messaging, Tier 1 & Tier 2 media visibility, and integrated influencer campaigns to drive traction in India’s diverse consumer ecosystem.
- Southeast Asia Expansion for Indian Brands: Brand positioning, media outreach, and cultural alignment across Singapore, Indonesia, Malaysia, Vietnam, and the broader SEA region.
- Cross-Market Thought Leadership: Regional profiling for founders and CXOs via speaking engagements, podcast features, and curated storytelling in business and trade media.
For corporate communications teams in Mumbai or Singapore managing APAC mandates, this structure offers significant value – with centrally located points of contact for multiple markets, ensuring agility, responsiveness, and deep cultural insight.
Proven Track Record Across Borders
Bloomingdale PR’s experience in cross-market campaigns includes:
- Crunchyroll (SEA): Sustained brand momentum in India, Singapore, Indonesia & the Philippines through retainer and event-based communications.
- Darwinbox: Multi-market campaigns strengthening local relationships and brand visibility in the Philippines, Indonesia & Singapore.
- Bel Group: Managed multiple product launches, events, and awareness campaigns to enhance brand alignment across SEA.
- Pulses 25 by Global Pulses Confederation: Promoted the flagship Singapore event, securing over 150 media coverages and amplifying industry impact in Singapore and India.
- NTT Data (Leadership Profiling): Positioned Global APAC CEO John Lombard as a thought leader across APAC, including India, Australia & Singapore.
