Mumbai: BOSS has unveiled its Fall/Winter 2025 campaign, “Be the Next”, placing a bold emphasis on the “Be” in its iconic “Be Your Own BOSS” platform. Among the prominent global faces leading this campaign is Indian actor and dancer Ishaan Khatter, who represents the spirit of ambition, individuality, and self-expression that defines the BOSS ethos.
Khatter, widely regarded as India’s newest ‘It Boy’ making waves in Hollywood, recently starred in HOMEBOUND, a 2025 Cannes Film Festival standout, further cementing his position as one of the most exciting emerging talents in global entertainment. From his early training to his rise as an internationally recognized actor, Khatter’s journey exemplifies relentless drive, versatility, and a passion for storytelling.
Joining him in the “Be the Next” BOSS campaign are a diverse group of inspiring talents making their mark across industries: classically trained English actor and upcoming DC Studios superhero Aaron Pierre; globally acclaimed K-pop superstar and SEVENTEEN leader, S.COUPS; rising tennis sensation Taylor Fritz; and one of fashion’s fastest-rising new faces, Amelia Gray. Together, they embody the determination, vision, and ambition it takes to “Be the Next” BOSS.
The campaign film showcases Khatter’s journey through a symbolic tunnel, walking toward a bright light that signifies his aspirations and achievements. Styled in refined, tonally harmonious pieces from the BOSS Fall/Winter 2025 collection, Khatter’s presence reflects the campaign’s essence: someone unafraid to take risks, embrace challenges, and carve out their own legacy.
Speaking about his involvement, Ishaan Khatter said, “It’s about staying true to yourself, pushing boundaries, and constantly striving to grow. For me, it’s not just about success but about the journey and the stories we create along the way.”
CAMPAIGN CREDITS
Cast: Ishaan Khatter
Photographer: Mikael Jansson
Creative Direction: Trey Laird & Team Laird
