Mumbai: Eureka Forbes, a trusted name in home health and hygiene, has partnered with actor Shraddha Kapoor to launch a new campaign featuring the Forbes Smartclean Robotic Vacuum Cleaner.
The Forbes Smartclean range promises 99.9% dirt removal and wet mopping with minimal effort, redefining the future of home cleaning. In the campaign, Shraddha Kapoor personifies Chakachak Clean living — effortless, vibrant, and modern. The ad highlights how the device tackles stubborn dirt, cleans hard-to-reach corners, glides under sofas, manages pet hair, and even wet mops floors, all controlled at the tap of a phone.
Talking about the collaboration, Anurag Kumar, Chief Growth Officer, Eureka Forbes, said, “Cleanliness in Indian homes has often been seen as a chore, but with Shraddha Kapoor and Forbes Smartclean, we are reframing it as effortless, essential, and empowering. The Forbes Smartclean robotic vacuum cleaner is not just a luxury, it is a necessity for healthier living. It is a powerful device that delivers the highest level of clean- Chakachak Clean, in every home.”
Shraddha Kapoor added: “With innovations like the Forbes SmartClean Robotics range, which blends intelligent technology with effortless convenience, Eureka Forbes is redefining the future of home hygiene. I’m proud to be associated with a brand that has made clean living a lifelong mission. I truly hope that together we can inspire many more to embrace this way of life.”
With decades of innovation and trust, Eureka Forbes continues to lead the home hygiene segment in India. Through this campaign, the brand calls on households to embrace ‘Chakachak Clean’ living — homes that shine with cleanliness, radiate health, and protect what matters most.
