MUMBAI: The Hello Group has announced the signing of Canadian-Indian singer-songwriter Jonita Gandhi to an exclusive worldwide management and bookings deal (excluding India).
Gandhi blends Pop, R&B, and Dancehall.
She has delivered playback hits such as ‘Soni Soni’ (Ishq Vishk Rebound), ‘Yedi’ (Nilavuku En Mel Ennadi Kobam), ‘What Jhumka?’ (Rocky Aur Rani), and ‘Deva Deva’ (Brahmāstra), while also carving her lane as a crossover artist with projects like her EP ‘Love Like That’ and her latest solo single ‘Beparwai’. With over 16 million monthly listeners on Spotify, billions of streams across platforms, and performances on stages including Lollapalooza and the JUNO Awards (where Love Like That earned a 2025 nomination for South Asian Music Recording of the Year), Jonita’s rise is both historic and ongoing.
Her collaborations reflect her dual strength: deep roots in India and global appeal. She has worked with the likes of Arijit Singh, A.R. Rahman, Pritam, Karan Aujla, Darshan Raval, Divine—while also partnering with international powerhouses such as The Chainsmokers.
—A&R’d by Taylor Jones for THG—marked one of the very first projects between Jonita and THG, laying the foundation for this expanded global partnership. Along the way, she has collected major accolades, including Best Female Playback Singer at the Mirchi Music Awards (2019), underscoring her rare ability to balance commercial success with critical acclaim.
Now, through her partnership with The Hello Group — an entity built to champion South Asian artists with global potential and powered by THG’s worldwide infrastructure—Jonita aims to unlock the next chapter of her career. With new international releases, global touring, and groundbreaking cross-cultural collaborations in motion, she stands on the cusp of cementing her place not only as a household name across South Asia, but as a pioneering force for South Asian representation in global pop music.
Gandhi said, “I’m excited to take my career to new heights with The Hello Group handling my international management. I’ve known Taylor Jones for a couple of years and I really value his passion and focus on authenticity and excellence!”
Taylor Jones, CEO of THG, said, “This moment has been carefully built on time, trust, and a shared vision. Jonita is an extraordinary artist, and I’m immensely proud of how she continues to evolve. My team and I are fully committed to fueling her global ambitions, and we can’t wait for the world to experience her next chapter.”
