Mumbai: Curry Nation, the integrated advertising agency known for its commodity-to-brand transformation expertise, has announced the appointment of Tushar Kadam as Creative Head.
In his new role, Kadam will be responsible for strengthening internal and external communications, overseeing a wide spectrum of creative processes across mainline and digital, and mentoring teams to deliver breakthrough creative work.
Founded by industry veterans Priti Nair and Nagessh Pannaswami, Curry Nation has partnered with diverse brands over the years to unlock value through the power of branding. With Kadam’s appointment, the agency aims to further refine and elevate its creative processes, enabling clients to achieve even stronger results.
Sharing his thoughts on the new role, Tushar Kadam, Creative Head, Curry Nation, commented, “It gives me immense joy to kick start my new journey at Curry Nation, working alongside a passionate and talented team. Having observed their work over the years, I completely resonate with the commodity trap they address and commend their remarkable strides towards countering the same. Together, we all will touch newer heights in the times to come.”
Commenting on the appointment, Nagessh Pannaswami, Founder, Curry Nation, shared, “In our always-on quest of creating superior value for clients, Tushar’s appointment is indeed a delight for all of us at Curry Nation. Having worked with him in the past, I have complete faith in his inventive mindset.”
Priti Nair, Founder, Curry Nation, added, “We are elated to welcome Tushar! He is truly a blend of innovative and courageous, not afraid to narrate authentic stories. Having him on board with us will only add to the excitement and intensify our creative processes to stir up magic.”
With a career spanning over 25 years, Kadam has been associated with some of India’s leading agencies including McCann, Ogilvy, Leo Burnett, and Lowe Lintas. Over the years, he has worked with marquee brands such as Clinic Plus, Axe, Kwality Wall’s, Domino’s Pizza, McDonald’s, Yellow Diamond Chips, Streax Hair Color, and Kokuyo Camlin, among many others.
