Mumbai: ZEE Entertainment Enterprises Ltd. (‘Z’) has announced the elevation of Laxmi Shetty as Head – Advertisement Revenue, Broadcast & Digital. In this new role, Laxmi will lead efforts to enhance monetization across linear and digital businesses, maximizing revenue generation to further strengthen the company’s financial foundation. She will report directly to Punit Goenka, CEO, ZEE Entertainment Enterprises Ltd.
Laxmi has been an integral part of ZEE’s leadership team for over 20 years, playing a pivotal role in driving the revenue vertical. With deep expertise in the advertising landscape, she has successfully implemented sustainable creative solutions and enhanced revenue-generation opportunities. Her strength lies in delivering strategic excellence across the sales ecosystem through cross-platform innovations, ensuring greater value delivery for advertisers.
In her elevated role, Laxmi will spearhead a holistic monetization strategy, tapping into newer revenue streams, expanding the advertiser base, and creating innovative content-tech-driven solutions.
As part of this leadership transition, the company and Ashish Sehgal, who has led the advertisement revenue vertical as Chief Growth Officer, have mutually agreed to part ways as Ashish embarks on new professional pursuits.
ZEE emphasized that human capital development remains a cornerstone of its growth strategy. By empowering its leadership team, the company aims to nurture entrepreneurial spirit and build the leaders of tomorrow.
Laxmi Shetty’s elevation to Head – Advertisement Revenue, Broadcast & Digital is effective immediately.
