MUMBAI: This Ganesh Chaturthi, Society Tea offers a tea experience to devotees at Lalbaugcha Raja with a teapot-shaped stall. The aim was to reinforce the brand’s ethos of “Tea. As it should be.”
The stall is painted in Society Tea’s signature blue that connects with the brand’s lineage through its distinct teapot silhouette. Echoing the iconic Society Tea pack, the kiosk also highlights the tagline “Taazgi Bhari Pyaali Society Waali,” which further connects with the festive spirit of warmth, togetherness, and freshness.
The design that combines the product visibility and emotional connect, this stall is more than just a head turning display. Featuring the main pack at the center for instant recognition, the creative teapot design ensures strong recall amidst the festive buzz at one of Mumbai’s most revered pandals.
Speaking about the activation, Karan Shah, Director, Society Tea, said: “At Society Tea, we believe in blending tradition with innovation. Our teapot-shaped Kiosk at Lalbaug is a tribute to the spirit of Ganesh Chaturthi, delivering Society Tea’s commitment to freshness, authenticity, and memorable experiences for our consumers.”
With lakhs of devotees visiting Lalbaugcha Raja every year, this activation is all set to leave a lasting impression, seamlessly aligning Society tea with the joy, energy, and devotion of the festival in Mumbai.
