New Delhi: CAMB.AI, a global leader in AI-powered multilingual communication, has announced a strategic collaboration with The India Today Group (ITG), India’s most respected news media conglomerate. The announcement, made ahead of IBC 2025 (September 12–15), marks the first-ever global news media partnership of its kind.
Through this partnership, CAMB.AI and ITG will co-develop cutting-edge language solutions that leverage AI-powered multilingual translation to bring trusted journalism closer to diverse audiences. This collaboration will enable ITG to expand its reach among Hindi and regional language audiences in India, as well as connect with millions of non-resident Indians across the globe—making high-quality news more inclusive, accessible, and scalable.
Best known for transforming live sports with its speech-to-speech translation technology—including live dubbing in more than 150 languages—CAMB.AI’s innovations preserve authenticity, emotion, and accent of voices. With the introduction of CAMB.AI for News, the company is extending its capabilities to the world of journalism, enabling real-time multilingual delivery of news content across platforms.
“The enhanced capability adds inclusivity to credibility by making trusted journalism accessible to a more diverse audience. By leveraging AI to overcome language barriers in news production, we’re dedicated to ensuring that quality information reaches everyone, contributing to a more informed and connected world,” said Samkhya Edamaruku, Group Managing Editor – Production, India Today Group.
Added Akshat Prakash, Co-founder and CTO, CAMB.AI, “For 50 years, India Today has leaned into innovation and creativity, and we are honored to have them as our first live news translation partner. This serves as a validation of our growth plans in India and Southeast Asia overall, and we are already collaborating with the ITG team on additional ways to expand their reach.”
As India accelerates into one of the world’s fastest-growing digital economies, with a massive and linguistically diverse user base, multilingual engagement has become a local imperative rather than just a global strategy. With this partnership, ITG and CAMB.AI aim to redefine how trusted news reaches audiences—bridging language barriers and strengthening connections with viewers across geographies.
IBC 2025 attendees can learn more about CAMB.AI’s technology at booth 5H49 (September 12–15).
