Mumbai: Apollo Tyres has been named the Lead Sponsor of the Indian Cricket Team under a landmark 3-year strategic partnership with the Board of Control for Cricket in India (BCCI). This collaboration positions Apollo Tyres at the forefront of Indian cricket, with its logo featured prominently on the front and leading arm of Team India’s official jersey for all Bilateral and ICC matches, both home and away, across men’s and women’s teams.
Neeraj Kanwar, Vice Chairman and Managing Director, Apollo Tyres Ltd, said, “Cricket’s unmatched popularity in India and worldwide makes it an honour for us to become the ‘National Team Lead Sponsor’ of Team India. This partnership is about national pride, strengthening consumer trust and showcasing Apollo as a true leader in our category, while supporting Indian sports at the highest level and creating unforgettable moments for fans worldwide.”
Devajit Saikia, Honorary Secretary, BCCI, added, “The arrival of Apollo Tyres as our new sponsor is a testament to the hard work and consistent performance of our teams. We are excited about this being Apollo’s first major sponsorship in India cricket, which speaks volumes about the sport’s unparalleled reach and influence. This is more than a commercial agreement; it’s a partnership between two institutions that have earned the trust and respect of millions.”
Cricket, often described as India’s heartbeat, now sees Apollo Tyres “Go The Distance” with Team India — celebrating every victory, every milestone, and every cheer across stadiums and screens nationwide. This partnership is set to deliver engaging fan experiences, innovative activations, and a celebration of Indian cricket’s legacy and future.
