Mumbai: Beats has launched its latest campaign, “Burn Bright,” featuring Indian cricket star and Beats brand ambassador Shubman Gill alongside the brand’s flagship workout earbuds, Powerbeats Pro 2. The campaign underscores the fusion of athletic performance, personal style, and high-performance audio technology.
Shubman Gill commented, “Training is where I build my game. It’s quiet, focused, and personal. Having the right sound with Beats helps me lock in and zone out the noise. Beats isn’t just about music — it’s about bold energy and staying true to yourself. I’m proud to bring that spirit to this campaign.”
Chris Thorne, Chief Marketing Officer and Head of Product at Beats, said, “Shubman is more than just a cricket star. He represents a new generation of athletes who bring style, substance, and individuality to everything they do. This campaign is a celebration of his precision, passion, and the powerful role music plays in his mindset both on and off the pitch.”
The campaign showcases Shubman Gill using Powerbeats Pro 2—high-performance wireless earbuds engineered for athletes. Features include Heart Rate Monitoring for workouts, Active Noise Cancellation, Transparency mode, Adaptive EQ, up to 45 hours of battery life with the case, Qi wireless charging, and Voice Isolation. The earbuds are available in four bold colors—Jet Black, Quick Sand, Hyper Purple, and Electric Orange—at an MRP of ₹29,900 (inclusive of all taxes) via apple.com/in
“Burn Bright” is part of Beats’ ongoing series of campaigns spotlighting globally recognized athletes. Earlier campaigns have featured stars such as Lamine Yamal, Kobbie Mainoo, Erling Haaland, Lionel Messi, Qinwen Zheng, and LeBron James, reinforcing Beats’ commitment to celebrating performance, individuality, and the energizing power of music.
