Mumbai: The Archery Association of India (AAI) has announced acclaimed actor and global icon Ram Charan as the Brand Ambassador of the inaugural Archery Premier League (APL), ahead of its first edition scheduled from October 2–12, 2025, at the Yamuna Sports Complex, New Delhi.
The Archery Premier League is India’s first franchise-based tournament for archery, bringing together top male and female recurve and compound archers from India and abroad. With six franchise teams featuring 36 of India’s best archers and 12 international participants, including athletes ranked among the world’s top 10, the APL introduces a never-before-seen format where recurve and compound archers will compete together under lights.
The league aims to strengthen India’s Olympic movement, accelerate the growth of archery nationally, and boost the sport’s international appeal.
Sharing his excitement, Ram Charan said, “Archery is a sport that represents discipline, focus, and resilience — values I deeply resonate with. I am proud to be associated with the Archery Premier League, which not only provides a world-class platform for Indian talent but also shines a global spotlight on the sport. I look forward to supporting this pioneering initiative and inspiring the next generation of athletes.”
Arjun Munda, President of the Archery Association of India, sai, “The dream envisioned by us is the dream that has lived for many years in every young archer across India’s villages. With the Archery Premier League, we are confident of fulfilling these dreams, creating opportunities, and taking the sport to the next level in the country. Having Ram Charan as our Brand Ambassador further strengthens our mission, as his global influence will inspire countless young people to take an interest in archery.”
Virendra Sachdeva, Secretary General of AAI, added, “Inspired by the transformative impact of leagues in other sports, the Archery Premier League brings professional standards, greater visibility, and global competitiveness to Indian archery. This is not just a league; it’s a stepping stone towards India’s Olympic dream. Ram Charan’s presence will amplify the league’s visibility and connect archery with newer audiences worldwide.”
With the launch of APL, AAI seeks to establish archery as a mainstream sport in India, providing athletes with a world-class platform while engaging fans with a fresh, dynamic sporting experience.
