Kolkata: Shrachi Sports Entertainment Network (SSEN), a dedicated sports OTT platform, has officially placed its bid for the broadcasting rights of the FIFA World Cup 2026 and 2030. Valued at approximately USD 2 million (Rs 18–20 crores), the move reflects SSEN’s ambition to redefine how global football reaches audiences across India and the subcontinent.
If awarded, SSEN plans to stream both tournaments entirely on a free-to-view basis, ensuring millions of fans in India, Bangladesh, Sri Lanka, Bhutan, Nepal, and the Maldives can watch the world’s premier sporting event without subscription fees or barriers to entry.
“The bid is more than a business move – it is a commitment to inclusivity and reshaping the future of football consumption in the region. By offering the FIFA World Cup streaming free to fans, we are democratising access to the game and laying the foundation for a long-term legacy that inspires generations,” said Tamal Ghosal, Chairman, Shrachi Sports.
The bold proposal builds on SSEN’s expanding portfolio of premier sports properties. The network currently streams marquee tournaments including the Calcutta Football League and the I-League. Additionally, SSEN is the first platform to stream the Women’s Bundesliga and the German Handball Bundesliga, cementing its credibility as a destination for both Indian and international sporting action.
By taking these decisive steps, SSEN signals its determination to challenge conventional sports broadcasting models and position India as a central hub in the global football narrative.
