Mumbai: Arrow, a menswear brand with a heritage spanning over 170 years, has announced actors Vedang Raina and Khushi Kapoor as its newest brand ambassadors. This collaboration marks a fresh chapter for the iconic label as it continues to redefine contemporary style for a new generation.
Known for his charismatic screen presence and youthful charm, Vedang Raina embodies the Arrow man – confident, dynamic, and impeccably groomed. Khushi Kapoor, with her effortless elegance and modern outlook, brings fresh energy that complements Arrow’s ethos of sophistication.
Speaking on the association, Anand Aiyer, CEO of Arrow India, said, “Arrow has always stood for style, confidence, and sophistication. Vedang and Khushi represent today’s aspirational India, rooted in authenticity yet unafraid to embrace modernity. Their personalities align seamlessly with our vision of dressing the modern men who value both style and innovation.”
As part of this partnership, Vedang and Khushi will feature in Arrow’s upcoming campaign, “Tailored for the Good Life”, set against a New York backdrop, reflecting the brand’s identity. The campaign highlights Arrow’s commitment to confidence, refined grooming, and effortless style – qualities that resonate with the next generation of consumers.
This collaboration underscores Arrow’s focus on evolving with its audience while staying true to its legacy of craftsmanship and innovation.
