Mumbai: Nielsen, a global leader in audience measurement, data, and analytics, has announced that Podscribe, an independent measurement and verification platform for podcast and audio advertising, will license Nielsen’s proprietary Designated Market Area® (DMA) data and integrate it into its reporting capabilities. By leveraging Nielsen’s standardized DMA® information, which spans 210 media markets across the country, Podscribe will empower its users with the most clear-cut geographical audience data relevant to both buyers and sellers in the digital audio space.
Nielsen DMA® insights are a key component of a data-driven advertising ecosystem and are extensively used throughout the media industry. The data helps media buyers maximize the impact of their geo-targeted ads and helps media sellers accurately value their inventory to demonstrate the true reach and engagement of their content.
The integration of Nielsen’s data will also allow Podscribe users to:
- Access localized ad targeting and reporting by media market
- Support internal and third-party data segmentation by geographic market
- Standardize location-based audience mapping
“Integrating Nielsen DMA® data is a significant step forward for Podscribe and our commitment to delivering the most accurate and reliable analytics to our users,” said Pete Birsinger, CEO/Founder, Podscribe. “This partnership ensures that our buyers and sellers have access to standardized and trusted geographic market definitions, enabling more effective localized ad targeting and streamlined reporting across the board.”
This collaboration reinforces Podscribe’s dedication to providing cutting-edge solutions that enhance transparency and efficiency in the digital audio advertising landscape.
“Podscribe’s collaboration with Nielsen emphasizes the importance of industry-wide standardization across all digital audio impressions,” said Rich Tunkel, Nielsen’s Managing Audio Director. “Using the most up-to-date Nielsen local market data will allow for consistent evaluation and comparability across all media platforms, with effective and efficient results.”
