Mumbai: Oreo, the iconic sandwich cookie from Mondelez, has been delighting Indian consumers for nearly 14 years. Now, for the first time in a decade, the brand is introducing a permanent new flavour — Oreo Toffee Crunch. The launch adds a delicious twist to the classic Oreo experience, blending rich toffee-flavoured crème with the cookie’s signature crunch, giving fans yet another reason to twist, lick, and dunk.
In an era when everyday life often feels rushed, consumers are increasingly turning to snacks that deliver comfort, joy, and a quick escape. Oreo Toffee Crunch has been crafted to do just that — offering a nostalgic yet refreshing indulgence for families, kids, and young adults alike. Loved for its creamy texture and balanced flavour, the new variant combines the familiar sweetness of toffee with Oreo’s timeless appeal. After winning hearts in global markets like the US, Oreo Toffee Crunch is now set to win over Indian consumers, positioned as a premium yet accessible treat.
Nitin Saini, Vice President – Marketing, Mondelez India, said, “Oreo was first launched in India around 14 years ago and since has become milk’s favourite cookie enjoyed by families everywhere. The cookie is all about playful indulgence and Toffee Crunch serves as the most exciting twist yet. Everyone loves a good toffee, so combining it with everyone’s favourite cookie, we hope to give the fans a treat worth reaching for over and over.”
Adding to this, Vikram Pandey, Chief Creative Officer, Leo India, said, “Oreo has always stood for playful connections, and with this new flavour we wanted to celebrate exactly that. Oreo Toffee Crunch brings together the classic taste everyone loves with a delightful twist of toffee. The film captures a light-hearted family moment, where the simple act of twisting and licking an Oreo turns into a shared adventure of joy and discovery.”
With the launch of Oreo Toffee Crunch, Oreo achieves a significant milestone in India, marking the addition of a new permanent flavour after more than ten years. The Oreo portfolio now includes four creme flavours — Chocolate, Vanilla, Strawberry, and Toffee Crunch — reaffirming the brand’s commitment to introducing fresh experiences for Indian consumers.
Consumer testing in India revealed Oreo Toffee Crunch as a standout favourite, appreciated for its distinctive blend of taste and texture. The new variant will be available in Single Pack and Family Pack formats across offline and e-commerce channels. To support the launch, Mondelez India is rolling out a high-impact 360-degree campaign spanning TVCs, digital media, and social storytelling to capture the playful spirit of the new flavour.
