Mumbai: Watertec India, one of the country’s most trusted providers of end-to-end plumbing and bathroom solutions, has appointed PHD India, part of the Omnicom Media Group, to handle its integrated media mandate. The appointment comes after a competitive multi-agency pitch process.
As part of the mandate, PHD India will lead Watertec’s media strategy, planning, and buying, managed from its Mumbai office. The agency will implement a full-funnel marketing and media approach, leveraging its ethos of “Intelligence.Connected” and legacy of data and tech-driven services to bolster Watertec’s brand presence and drive growth.
Founded in 1997 in Coimbatore, Tamil Nadu, Watertec pioneered engineering polymer bath fittings in India and has since grown into a comprehensive solutions provider across Polymer Bathware, Pipes & Fittings, CP Fittings, and Sanitaryware. With 28 years of trust, 34 branches across India, 34,000+ channel partners, and over 40 million units manufactured annually, Watertec continues to deliver durable, performance-driven, and water-efficient solutions.
Speaking about the partnership, Mathew Job, Executive Chairman at Watertec India, said, “The partnership with PHD will help sharpen our marketing and media approach. As awareness around better living environments rises and we continue on our mission to revolutionise bath spaces, it is vital for us to take a holistic media approach to drive the next stage of our growth. PHD’s thought leadership, innovation and creativity will help us accelerate our market share expansion and growth.”
Adding further, Swapnil Singasane, Head of Marketing at Watertec India, said, “This partnership marks an important step in our brand journey. With Watertec expanding rapidly across categories and geographies, we needed a partner who could match our pace and vision. PHD brings strong strategic expertise and agility, which will help us strengthen our brand connect with consumers, dealers, and plumbers alike, while reinforcing Watertec’s promise – The Perfect Flow. For Life.”
Monaz Todywalla, CEO of PHD India, commented, “We are delighted to partner with Watertec, a powerhouse driven by innovation and excellence – values that strongly resonate with our own. We look forward to creating an approach that is a cut above the rest and supporting the brand’s unique vision to help them achieve their business goals.”
