Mumbai: WPP Media today announced a strategic technology partnership with agentic AI startup Kily to advance a differentiated commerce offering across India’s commerce ecosystem. This collaboration empowers WPP Media’s Commerce Practice in India to deliver a more connected, intelligent and outcome-driven approach to commerce, enabling brands and sellers to unlock scalable and profitable growth.
Kily builds AI Agents that autonomously manage complex commerce operations, decisions and outcomes for listing, pricing and ads across marketplaces and quick commerce, with one deeply diligent and intelligent system; created to impact GMV and profitability.
The Kily-WPP Media partnership is designed to move brands beyond siloed, platform-led operations to a more unified and cohesive commerce system. By connecting Kily’s agentic commerce technologies with WPP Open, WPP’s agentic marketing platform, clients benefit from greater consistency, agility and control across an increasingly complex path to purchase. WPP Media’s integrated Commerce planner empowers brands to respond faster to market dynamics, optimise investments and drive stronger business outcomes.
Founded by Flipkart and Affle alums, Sankalp Mehrotra and Anurag Singh, Kily is purpose-built to address the complexities of multi-surface commerce, and advances WPP Media’s focus on autonomous advertising. By unifying signals across platforms, categories, and consumer touchpoints, it enables both actionable intelligence and agentic execution, while AI-powered planning and optimisation drive sharper decisions, better visibility, and more precise alignment between demand, inventory, and media- delivering a predictive, performance-led approach at the scale of the Indian market.
Sankalp Mehrotra, Co-founder and CEO, Kily, said, “Kily is deeply focussed on bringing autonomy to commerce management. India’s fragmented multi-marketplace landscape makes a solution like ours critical for judgment, decision making and outcomes at scale. Working with WPP Media, we are enabling brands to respond faster, operate more efficiently and unlock stronger performance across quick commerce and marketplaces.”
Ashwin Padmanabhan, COO WPP Media, South Asia said, “Ecommerce today is no longer linear, it is shaped by multiple signals, fragmented platforms and constant shifts in demand. Our Integrated Commerce Planner developed in partnership with Kily, brings these moving parts into a more connected system where planning, activation, and measurement are continuously aligned. By embedding AI-led intelligence into everyday decision-making, it enables brands to move from reactive execution to a more predictive, outcome-driven approach to growth.”
Through this partnership and our agentic marketing platform, WPP Open, advanced capabilities such as AI-powered planning and optimisation are equipping WPP Media clients with sharper decision-making, improved visibility and more precise alignment between demand, inventory and media.
