Mumbai: House of McDowell’s Soda is taking one of India’s biggest branded live Intellectual Property (IP), Yaari Jam, produced and promoted by TribeVibe Entertainment, to three new cities this edition – Mumbai, Bhubaneswar and Guwahati featuring incredible artists – celebrated singer-songwriter Prateek Kuhad, rapper and singer-songwriter King and rock legendsBloodywood.
With Mumbai, Bhubaneswar and Guwahati joining the line-up, McDowell’s Soda Yaari Jam is going bigger than ever before! This year’s edition covers 15 cities across the length and breadth of India, presenting select shows of Karthik Live – Warangal, Vizag, Rajahmundry, Hyderabad and Vijayawada as also of Sanam’s India Tour in Indore, Jaipur, Lucknow and Dehradun, after an incredibly successful show in Kolkata earlier this year, with more shows set to be announced soon. With every new stop, the music grows louder, stronger and more connected, marking its most vast and exciting journey yet, uniting friends and music lovers across the nation. At its core, House of McDowell’s Soda has always backed Yaari, not just as a theme, but as an emotion. With every edition of Yaari Jam, the brand strengthens its commitment to celebrating real connections between Yaars, via something that connects everyone – music.
The latest musical journey kicks off in Mumbai on December 12th, 2025 at Jio World Drive, featuring singer-songwriter Prateek Kuhad, moving to Bhubaneshwar on December 14th, 2025, with performances by Prateek Kuhad and King, and will conclude in Guwahati on January 10th, 2026 at The Greenwood Resort, with King and Bloodywood.
Tickets for the McDowell’s Soda Yaari Jam shows in Mumbai, Bhubaneswar and Guwahatiwill go live on October 17th, 2025 at 1PM IST, exclusively on BookMyShow, India’s leading entertainment destination.
McDowell’s Soda Yaari Jam has turned into a nationwide movement that celebrates the power of friendship through music. Designed to offer an unparalleled experience, each event is a curated live music celebration featuring a diverse lineup of artists, that allows fans to truly engage with their favourite performers. From soulful sets to high-energy acts, every city promises a unique blend of musical genres and a vibe that brings friends and music lovers together. Whether bonding with old friends or making new ones, Yaari Jam is the perfect setting to celebrate the spirit of friendship.
Varun Koorichh, Vice President and Portfolio Head – Marketing, Diageo India, said, “Music and friendship have always been at the heart of House of McDowell’s Soda, and these passions come alive through Yaari Jam – India’s largest branded music IP. Last year, we brought together over 50,000 consumers across five cities. This year, we’re taking Yaari Jam to 15 cities with an incredible lineup of artists who embody the sound and spirit of today’s generation, and we expect to connect with over 1,00,000 consumers as we continue to celebrate the essence of real friendships.”
Shoven Shah, Founder & CEO, TribeVibe Entertainment, shared, “Yaari Jam has grown into one of India’s biggest branded live IPs, with these 15 cities setting the stage for an expansive edition this year, bringing immense excitement and we’re proud to be part of this cultural movement. At TribeVibe, we’ve always believed in the power of live entertainment to spark an unmatched artist-audience connection and the response to Yaari Jam is a testament to that. We have been working alongside House of McDowell’s Soda, to see it grow and have consumers showing up year on year, tuning in and celebrating music speaks volumes. With a lineup of incredible artists taking Yaari Jam to cities across India and meeting the rising demand for authentic, high-energy live moments, we’re excited to bring yet another edition to life.”
King shared his thoughts, saying, “For me, music has always been about the people, the stories, the emotions and the shared experiences. I’m excited to come sing with each and every fan who come together not just for the beats, but for the bonds we create through music.”
Bloodywood expressed their enthusiasm, stating, “Our friendship as a band plays a very big role in our sound so this is a great festival for us to perform at. We’re looking forward to playing in Guwahati for the first time and if you’re coming then bring your friends too.”
