Chennai: The Hindu has launched a new campaign, Written by Journalists, created in collaboration with creative agency Talented. The campaign celebrates the publication’s 147-year-old legacy of rigorous, responsible journalism — reaffirming its commitment to truth in an era dominated by misinformation and noise.
At a time when sensationalism often overshadows substance, The Hindu’s new campaign highlights what truly sets it apart — every word is reported, reviewed, and published by journalists. Through a mix of print, digital, and outdoor messaging, Written by Journalists captures this authenticity with quiet confidence.
Since 1878, The Hindu has stood for words that matter. Written by Journalists is a timely reminder that fact-checking, thoughtful editing, and accountability remain the foundation of its newsroom, not relics of a bygone era.
LV Navaneeth, Chief Executive Officer of The Hindu Group, said, “Our readers trust us to separate fact from noise. We are in an age where content is everywhere, but credibility is rare, being ‘Written by Journalists’ is not a campaign name but it’s our truth.”
Launched with the Find The Story print ad and ad films titled Who writes the news you hear? and Who writes the news you read?, the campaign underscores The Hindu’s commitment to accuracy over attention, depth over speed, and accountability over applause. It also features bold OOH one-liners across key Indian cities.
PG Aditiya, Co-founder and CCO, Talented, said, “When a publication doesn’t believe it has quality readers, it feels no pressure to hire quality writers. That’s not the case with The Hindu. Its readers are discerning, and the brand shows them respect across every format – newspaper, app, or podcast, by doubling down on what great journalism should read, sound, and feel like. Much like advertising, journalism is not just a profession, it’s a passion. And while many have tarnished it, The Hindu continues to protect it.”
Ronak Chugh, Director, Rooted Films, added, “We grew up believing something simply because it was on the news. Today, in the attention economy, shouting without saying anything seems enough. So here’s a reminder of the obvious: News that is Written by Journalists.”
With Written by Journalists, The Hindu reasserts the value of authentic journalism and the timeless principles that have guided its newsroom for nearly a century and a half.
Watch the films
