Mumbai: In a move set to transform urban mobility advertising, Wrap2Earn, a Mumbai-based transit media company, has announced an exclusive partnership with Uber Shuttle, Uber’s intracity bus service for corporate professionals.
The partnership grants Wrap2Earn the rights to manage exterior and in-vehicle branding across Uber Shuttle’s fleet of over 1,000 buses, operating on more than 50 curated routes in two of India’s busiest metros. With over a million monthly bookings, Uber Shuttle serves working professionals who prioritize reliability and comfort — offering brands a high-impact opportunity to connect with an engaged, affluent commuter base.
Amit Deshpande, Head – Uber Shuttle, India, said, “Uber Shuttle has quickly emerged as the preferred daily choice for working professionals. With this partnership, it becomes a canvas for brands to engage with professionals with smart advertising. We continue to look for ways to create more value across Uber.”
As the cost of traditional outdoor advertising continues to rise, this collaboration presents a cost-efficient and scalable alternative for marketers. For the price of a single static hoarding, brands can wrap up to 20 shuttle buses, each covering hundreds of kilometers daily, achieving citywide reach and measurable visibility.
The partnership unlocks new possibilities for D2C startups, fintech players, OTT platforms, health tech brands, and regional consumer companies looking for targeted, data-driven exposure in high-density business corridors.
Elmer Dsilva, Founder and CEO – Wrap2Earn, added, “Uber Shuttle represents one of India’s most loved and trusted shared mobility networks. Our partnership makes it possible for advertisers to connect with a highly relevant audience through media that is both effective and measurable.”
Beyond large-format moving media, the in-vehicle space offers immersive engagement with over 50,000 monthly riders — predominantly corporate professionals who are difficult to reach through conventional channels.
With this 360° approach, the Wrap2Earn–Uber Shuttle partnership redefines transit advertising in India, blending mass visibility, precision targeting, and in-ride engagement to deliver powerful results for brands on the move.
