Mumbai: This Diwali lit up even brighter with the release of a vibrant and heartwarming commercial that beautifully blends innovation, tradition, and family — starring the dynamic duo of Ranbir Kapoor and Anil Kapoor. The campaign, for Hero Vida Evooter, has been presented by Entourage Films, a women-led production house, and conceptualized by Creativeland Asia under the creative direction of Sajan Raj Kurup, Founder of Creativeland Asia.
Directed by Arjun Varain Singh and shot by cinematographer Mitesh Mirchandani, the film captures the charm and chemistry of the father-son pair. In the commercial, Anil Kapoor enthusiastically proclaims, “This festival, if you’re buying a two-wheeler, make sure it’s — a scooter that’s a solid Hero Vida!” To which Ranbir Kapoor humorously replies, “Dad, it’s not just a scooter; it’s an EVOOTER — Hero Vida Evooter.”
Speaking about the project, Arjun Varain Singh shared, “It was my first experience working with Entourage Films, and as I had expected, it was a blast. From the moment the project was greenlit to shoot day 1 – we had just five days. And the entire team buckled down to provide the highest quality of execution, not once did they say something wasn’t possible and instead they made what seemed impossible possible. Raj and the Creativeland Asia team were hands-on, and the vision from the team was spot on.”
He further added, “Mr Anil Kapoor’s energy is electric. His passion and dedication shine through in everything he does. And this project was no less. Ranbir Kapoor is sincere, focused and his ability to light up a scene is a director’s dream. His ability to riff with Anil lit up scenes. They both made my job extremely easy.”
The story highlights how the VIDA VX2 seamlessly merges the reliability of a scooter with the intelligence of an electric vehicle. With removable batteries, over 40 smart features, and a sleek, robust design, the Evooter embodies the future of eco-conscious mobility — designed for India’s new-age families.
For Entourage Films, this campaign represents more than an ad — it’s a celebration of progress, family, and the electric future of India. With a perfect blend of humor, heart, and high-energy storytelling, the film captures the essence of festive optimism and innovation.
Garima Arora, Executive Producer, Entourage Films, said, “It is a delight to shoot with Mr Anil Kapoor and Ranbir Kapoor. They are a blast. They make the set so lively. Thanks to Raj from Creativeland Asia for giving us the script and having the faith that we can pull this off. Thanks to Arjun Varain Singh, my director. He’s brilliant and has an amazing vibe which he creates for the people he works with. And of course, the talented Mitesh Mitchandani, who’s our cinematographer, who’s well known for most of his stunning work.”
She added, “Overall, the project was exciting even when we were doing it. And once the films came out, it was even more exciting. Big thanks to Hero Vida for having faith in us and making this happen.”
Over the years, Entourage Films has collaborated with several leading brands, including Cetaphil, Amazon, Netflix, Taj, Britannia, Pizza Hut, Godrej, and TVS, among others. The women-led production house continues to carve a niche in India’s creative ecosystem with its commitment to storytelling, innovation, and cinematic excellence.
