Mumbai: Aditya Birla Fashion and Retail Ltd. (ABFRL) has announced the appointment of Altamash Khan as the Head of Media and Digital Marketing for Pantaloons, marking a key leadership addition as the brand strengthens its digital and media presence across India.
With over 15 years of experience spanning digital marketing, brand transformation, and media strategy, Altamash joins Pantaloons from Raymond Lifestyle, where he led large-scale digital initiatives across the company’s fashion portfolio. At Raymond, he drove growth through data-led digital strategies, full-funnel measurement, influencer collaborations, and content-driven campaigns that significantly enhanced the brand’s online footprint.
Altamash has been at the forefront of digital innovation across FMCG, retail, auto, and entertainment sectors. Before his tenure at Raymond, he led digital marketing for Kellogg’s India, overseeing integrated campaigns and driving brand engagement. Earlier, at Godrej Consumer Products Limited, he spearheaded digital adoption and data-driven marketing initiatives that redefined the company’s approach to consumer engagement.
A decorated marketer, Altamash’s work has been recognized with over 60 industry awards across leading advertising and marketing platforms. He has also served as a juror and speaker at major industry events, contributing to conversations around marketing effectiveness and digital transformation.
Speaking about his new role, Altamash Khan said, “Pantaloons has always understood the pulse of India – energetic, expressive, and constantly evolving. Joining the brand at this stage is an opportunity to redefine how fashion storytelling meets digital scale. My focus will be on crafting experiences that build affinity, where every digital interaction feels intuitive, relevant, and deeply human.”
