Mumbai: Indian content creator and entrepreneur Ankur Raghav, known for running some of India’s biggest meme pages, has now ventured into the news and motivation segment with his new Instagram page Indian.now. The page, which has quickly crossed over 1 million followers, delivers a mix of news updates, motivational content, and viral moments from across the globe, packaged in short, engaging formats designed for Gen Z audiences.
Ankur Raghav, a veteran in the digital content space, first made his mark with the immensely popular meme page Naughty World, which dominated Instagram’s humor circuit and grew into a massive community. Naughty World currently has 11 million followers, making it one of the most followed Instagram meme pages of all time. He later expanded his reach with Epic 69, another high-performing entertainment page, which currently stands at over 3 Million followers. He also runs Naughty World’s YouTube channel, which boasts over 4.5 lakh subscribers, producing long-format comedy and pop culture videos.
With Indian.now, Raghav is moving beyond memes and humor to tap into a more informative and emotionally engaging genre. The page features daily news snippets, motivational quotes, viral trends, and updates from areas like sports, politics, business, and global events. In an age where attention spans are shrinking, the content stands out for being concise, relatable, and visually catchy, a combination that has clearly resonated with younger audiences.
Speaking about the idea behind Indian.now, Ankur Raghav emphasized “The importance of “creating content that informs and inspires.” His goal appears to be bridging the gap between traditional news and social media storytelling, bringing current affairs to audiences who prefer consuming information on Instagram rather than through TV or print.”
The response has been overwhelming. Within a short span, Indian.now has become one of the fastest-growing Indian news pages on Instagram, with millions engaging through shares, comments, and story reposts. Its posts often feature punchy one-liners and sharp visuals, giving even serious topics a share-worthy appeal.
The page has already started making waves in the industry with many believing it to be the next big thing in the content space. Ankur Raghav’s vision has certainly worked wonders again with him working on upcoming projects which he termed exciting and ground-breaking.
