New Delhi: ITV Network, an influential media conglomerate, has announced a series of landmark achievements in its digital transformation journey under the leadership of Akshansh Yadav, Digital CEO. With a diverse portfolio including NewsX, NewsX World, India News, Inkhabar, The Daily Guardian, The Sunday Guardian, and Aaj Samaaj, the network is redefining the future of news, storytelling, and audience engagement through cutting-edge innovation.
Armed with advanced expertise in AI and pedagogy from Harvard, Akshansh Yadav has been at the helm of ITV Network’s digital reinvention—driving transformation across its digital infrastructure, newsroom capabilities, and content strategy. This evolution firmly positions ITV Network at the forefront of India’s media-tech revolution.
Among the most pioneering developments is the launch of an AI-powered Content Management System (CMS), designed to revolutionize editorial operations and enhance storytelling efficiency. The proprietary platform leverages AI to analyze global trends via Google Discover signals, auto-generate content drafts, create metadata and SEO elements, and assist editors in research and pre-publication workflows.
This seamless integration of AI has already delivered a twofold increase in editorial productivity, freeing journalists to focus on creative depth, contextual storytelling, and analytical insights.
“AI is not here to replace creativity or journalism — it is here to amplify human potential. Our mission is to build technology that empowers our newsroom to think bigger, move faster, and create content that informs and inspires,” said Akshansh Yadav, Digital CEO, ITV Network.
Under Yadav’s leadership, ITV Network has set new industry benchmarks in digital media transformation—blending technology, innovation, and editorial integrity.
He credited the network’s forward-looking vision to its leadership, stating, “I am inspired every day by the visionary leadership of Kartikeya Sharma and the relentless execution excellence of Aishwarya Pandit. Their ambition to build future-ready media institutions drives us to continuously innovate.”
Recognizing the shift in audience behaviour, particularly among Gen-Z and millennial viewers, Akshansh also spearheaded the launch of ITV Blink — a next-gen digital vertical created by Gen-Z, for Gen-Z. Focused on culture, trends, short-form storytelling, and credible creator ecosystems, ITV Blink has already recorded millions of organic views since its inception.
Further strengthening its business ecosystem, ITV Network has onboarded a new monetisation partner, effectively reducing dependency on traditional ad models and breaking away from the duopoly of major monetisation platforms. This move, alongside a sharp focus on advertiser-friendly digital products and programmatic and branded content revenue streams, has significantly boosted the network’s digital performance metrics.
Building on this momentum, ITV Network continues to explore new frontiers in AI-led storytelling, audience engagement, and innovative monetisation, reinforcing its commitment to shaping the future of digital journalism in India.
