Bengaluru: Simple Energy, a Bengaluru-based automotive company, has announced the appointments of Jitin Johnson as Head of Marketing and Kevin Thomas as Head of Brand, as part of its efforts to strengthen its nationwide growth strategy. In line with this, the company has also expanded its marketing team to over 40 professionals to drive the next phase of brand and business expansion.
This strategic move underscores Simple Energy’s commitment to accelerating its pan-India footprint, with plans to establish 150 retail stores and 200 service centers across the country by March 2026.
With 14 years of experience in marketing, Jitin Johnson joins Simple Energy after serving as Assistant General Manager – Digital Marketing at River. In his new role, he will lead the company’s omnichannel marketing strategy, encompassing brand development, go-to-market initiatives, digital transformation, and customer engagement.
Speaking about his new role, Jitin Johnson, Head of Marketing, Simple Energy, said, “Simple Energy is redefining how India moves – blending performance, design, and purpose in a way that truly resonates with the next generation of riders. I’m excited to build on this momentum, shaping a brand that’s as emotionally charged as it is.”
As Head of Brand, Kevin Thomas brings over 13 years of expertise in Creative Direction and Visual Design. Most recently, he served as Principal Visual Designer at Ultraviolette Automotive, and has previously held leadership positions at global brands such as Amazon, Motorola, and OnePlus, where he drove innovation and creative excellence in design.
Kevin Thomas, Head of Brand, Simple Energy, added, “My creative philosophy is shaped by years spent at the intersection of design, machines, and art. I’ve always believed that great automotive brands are built not just through engineering, but through emotion and visual storytelling. At Simple Energy, I’m excited to craft a brand that’s artistically expressive, deeply rider-centric, and unmistakably rooted in the culture of movement.”
Commenting on the appointments, Smitha Rao, General Manager – Brand & Marketing, Simple Energy, said, “These appointments and the expansion of our marketing team mark an important step in strengthening Simple Energy’s brand and business ambitions. With Jitin and Kevin leading key functions, we’re better positioned to build meaningful connections with our customers, enhance brand consistency, and accelerate our mission to make electric mobility aspirational yet accessible.”
Simple Energy continues to reinforce its leadership in the electric mobility segment with its latest offerings — the Simple ONE Gen 1.5 and Simple OneS, delivering industry-leading IDC ranges of 248 km and 181 km, respectively. The company is India’s first OEM to commercially manufacture heavy rare-earth-free motors and offer an 8-year motor warranty.
With 61 retail outlets already operational across major cities including Bengaluru, Goa, Hyderabad, Chennai, and Jaipur, Simple Energy is gearing up to expand into new markets, including Delhi and Patna, furthering its mission to make sustainable mobility mainstream.
