Mumbai, July 2026: Malabar Gold & Diamonds, the world’s fourth-largest jewellery retailer and a responsible jeweller, has announced Indian cricket legend MS Dhoni as its Brand Ambassador, marking the beginning of a long-term association focused on reinforcing the brand’s philosophy of The Responsible Jeweller.
The partnership aims to highlight Malabar Gold & Diamonds’ commitment to transparency, ethical business practices, customer-first values and responsible operations across the jewellery value chain.
At a time when consumers are increasingly seeking authenticity, trust and accountability from brands, Malabar Gold & Diamonds is strengthening its responsible business proposition through its long-term framework, The Responsible Jeweller. The initiative focuses on ethical sourcing, trusted quality, transparent pricing, responsible manufacturing and customer-centric policies.
The brand’s commitment is further supported through Malabar Promises, a customer-focused framework that includes 100% BIS Hallmarked jewellery, 28 quality checks for every natural diamond, transparent pricing with no hidden charges, guaranteed buyback, lifetime maintenance, complimentary insurance, best-value exchange programmes and responsible sourcing practices.
MS Dhoni, one of India’s most admired sporting personalities, brings a legacy of integrity, consistency and humility to the association. He remains the only captain in international cricket history to lead India to victories in all three ICC white-ball tournaments. These values align with Malabar Gold & Diamonds’ journey of over 33 years since its inception in 1993.
The partnership will be amplified through one of Malabar Gold & Diamonds’ largest integrated consumer campaigns, spanning television, print, digital, social media, radio, cinema, out-of-home media, retail experiences and owned platforms. The campaign will reach customers through more than 450 Malabar Gold & Diamonds stores globally.
Commenting on the partnership, Mr M.P. Ahammad, Chairman, Malabar Group, said: “Consumers today expect more from the brands they choose. Beyond exceptional products, they seek transparency, authenticity and confidence in every purchase. We believe the jewellery industry has a responsibility to meet these expectations through ethical business practices, uncompromising quality and a customer-first approach. That belief has shaped Malabar Gold & Diamonds for over 33 years and continues to guide every decision we make. MS Dhoni has earned the respect and trust of millions through his integrity, discipline and consistency, qualities that resonate deeply with our own values. We are delighted to welcome him to the Malabar family and look forward to inspiring greater confidence in jewellery buying while reinforcing our commitment to responsible business practices.”
Speaking on the association, MS Dhoni, said: “Throughout my career, I have believed that trust is earned through actions and consistency. That is what makes this association with Malabar Gold & Diamonds meaningful for me. What resonated with me was the brand’s unwavering commitment to transparency, responsibility and customer confidence. I look forward to supporting Malabar Gold & Diamonds in encouraging more people to make informed jewellery-buying decisions and choose with confidence.”
