New Delhi: Max Level, a marketing and PR agency built by gamers, has been appointed as the official PR and communications partner for LVL Zero, a first-of-its-kind incubator program spearheaded by ChimeraVC in partnership with MIXI Global Investments and Nazara Technologies.
The initiative aims to accelerate the growth of early-stage gaming startups in India through a 100-day structured program combining mentorship, product acceleration, and capital access.
LVL Zero offers an equity-free grant pool worth USD 100,000, open to all startups across the gaming ecosystem. Each cohort will see 10 startups receive a USD 10,000 equity-free grant. The program is designed to help startups accelerate product development through targeted mentorship, access to funding opportunities, and connections with publishing networks. Over the next five years, LVL Zero aims to empower more than 100 promising gaming startups to build sustainable businesses and compete globally.
Speaking on the partnership, Krish Anurag, Managing Partner at ChimeraVC and Founding Partner at LVL Zero, said, “LVL Zero is our commitment to catalysing the next generation of gaming founders from India and Asia. We’re thrilled to have Max Level on board as our communications partner. Their deep understanding of the gaming ecosystem, narrative expertise, and proven network within the media landscape make them the ideal agency to help us amplify this initiative and the founders who will shape the future of gaming.”
As the PR and communications partner for LVL Zero, Max Level will lead the initiative’s storytelling and thought leadership strategy, spotlighting the success stories emerging from each cohort to highlight the program’s impact on the gaming startup ecosystem.
With a proven track record as the communications partner for some of India’s leading gaming and esports brands — including NODWIN Gaming, S8UL Esports, Riot Games, and CyberPowerPC India — Max Level brings deep industry insight, strategic narrative expertise, and an authentic understanding of the gaming community to help LVL Zero achieve its vision and amplify its influence across the region.
Siddharth Nayyar, Co-Founder and Chief Executive Officer at Max Level, added, “LVL Zero is an incredible incubator program for gaming startups in India, and we’re excited to help tell its story. The program is perfectly aligned with our mission to support the growth of India’s gaming and creator economy, and we look forward to driving awareness around the founders, ideas, and innovations emerging from LVL Zero’s cohorts.”
In addition to PR and communications, Max Level provides gaming and esports brands with a comprehensive suite of services, including campaign management, brand building, production, video editing, social media marketing, influencer programs, and consultancy.
The agency’s portfolio spans leading names such as KRAFTON, ESL FACEIT Group, Saudi Esports Federation, ASUS ROG, Jio Games, The Esports World Cup, TVS, and HyperX, among others.
