Mumbai: Entrepreneur Isha Jain has announced the launch of A29 Wellbeing, a contemporary activewear and self-health lifestyle brand built on the philosophy of mindful, purposeful movement. Rooted in conscious design and holistic wellness, A29 Wellbeing is crafted for individuals seeking balance, performance, and a deeper connection with their daily routines.
The launch film, created and produced by Wiseguys Films, directed by Abhay Raha and produced by Sanjay Narang, brings the brand ethos to life through elevated visuals and authentic storytelling. The campaign captures the idea that wellness is not a trend but a grounded, everyday practice.
A29 Wellbeing introduces a versatile collection for both men and women, designed in lightweight, breathable fabrics that move naturally throughout the day. The range includes tees, sports bras, leggings, joggers, shorts, hooded vests, and essential accessories such as caps, bags, bottles, and yoga mats—each piece thoughtfully made to align style with functionality.
Sanjay Narang, Executive Producer, Wiseguys Films, added, “Bringing A29 Wellbeing to life was a creatively enriching journey. Isha’s clarity of vision and freedom allowed us to craft a film that’s timeless yet contemporary. Though ambitious and challenging in execution, the infusion of technology and AI elevated it into perfect harmony.”
Sharing the inspiration behind the brand, Isha Jain, Founder, A29 Wellbeing, commented, “A29 Wellbeing comes from my own journey of choosing balance and intentional movement. I wanted to create a brand that doesn’t just fit into people’s lives, but elevates their daily rituals helping them feel grounded, energised and connected. This campaign beautifully reflects that philosophy.”
Director Abhay Raha added, “When we set out to create the A29 Wellbeing film, the intention was clear, to break out of the noise and build something that didn’t just launch a brand , but announced a philosophy. Isha Jain was on the same page about making something elevated. We wanted a piece that could stand tall anywhere in the world, not because it tried to imitate, but because it felt authentic, rooted, and beautifully crafted. In the end, the film became more than a visual, it became a mood, a moment suspended between science and soul. That, to me, is the true essence of A29 and we are grateful they have been kind enough to allow us to creatively nourish the image.”
Vikram Adhikari, Marketing, A29 Wellbeing, commented, “A29 is more than just an activewear brand — it’s a movement towards mindful living, balance, and holistic wellness. Today, fitness isn’t confined to the gym; it has evolved into a lifestyle expressed through countless forms of movement and self-care. We wanted A29 to resonate with people in the way they truly live — dynamic, expressive, and conscious. The brand film beautifully captures this spirit, blending fitness and art to showcase the versatility and essence of A29.”
