Delhi: Amrutanjan Healthcare Limited, one of India’s most trusted wellness brands for over 130 years, has announced its partnership with Kaun Banega Crorepati (KBC) as an Associate Sponsor for the show’s landmark 25th season on Sony Entertainment Television, beginning October 26th.
The collaboration marks a significant milestone in Amrutanjan’s journey of strengthening brand recall and connecting with millions of viewers across the country. Leveraging KBC’s wide-reaching and deeply engaged audience base, the brand aims to reinforce its legacy of care, comfort, and trust across generations. Hosted by the iconic Mr. Amitabh Bachchan, KBC continues to inspire audiences through its compelling stories, relatable human narratives, and emotionally resonant format.
Speaking about the partnership, Mani Bhagavatheeswaran, Chief Marketing Officer, Amrutanjan Healthcare Limited, said, “For 132 years Amrutanjan has stood for care, comfort and trust through generation. Our partnership with KBC, a show of knowledge, credibility and connectedness, is a natural extension of our brand philosophy captured in the Indian phrase ‘Har Dard Mitayee’.”
As Amrutanjan marks 132 years of enriching lives, its association with KBC further reinforces its purpose of being a dependable companion in everyday moments of discomfort. For generations, the brand has provided relief, restored comfort, and become an integral part of Indian households. With this collaboration, Amrutanjan reiterates its commitment to delivering ease from pain, restoring smiles, and standing by consumers through every ache, strain, and stress—today and for generations to come.
