Mumbai: India’s print advertising sector continued its upward trajectory, recording a 3% growth in ad space during January–September 2025 compared to the same period last year, according to the latest TAM AdEx Print Advertising Report.
The Education sector led the market with a 17% share, followed closely by Auto (16%), Services (15%), and Banking/Finance/Investment (11%). The Cars category retained its top position with a 9% share, while Two Wheelers climbed to the third spot, reflecting strong demand momentum. The top 10 categories together contributed 46% of total print ad space.
Among advertisers, Maruti Suzuki India and Hero Motocorp topped the charts, with the leading 10 advertisers collectively accounting for 13% of print ad volumes. The ecosystem remained highly fragmented with over 118,000 advertisers and 144,000 brands active during the period. Maruti Car Range emerged as the most advertised brand.
More than 315 categories registered positive growth, led by Cars (+24%), Retail Outlets–Jewellers (+18%), Two Wheelers (+12%), and FMCG Products Range, which posted 2x growth.
Promotional advertising remained a strong driver, contributing 31% of all print ad space, with Multiple Promotions (48%) and Discount-led promotions (40%) dominating.
With sustained momentum across auto, education, retail, and FMCG categories, print continues to solidify its relevance as a high-impact medium for advertisers in India’s evolving media landscape.
