Bangalore: OnePlus India has announced six of India’s most dynamic performers—Jasprit Bumrah, Smriti Mandhana, Jonathan, Armaan Malik, Kush Maini, and Nitanshi Goel—as its latest brand ambassadors. The collaboration launches with a six-part ad film series titled “Power On. Limits Off,” designed to celebrate performance, resilience, and evolution, coinciding with the upcoming launch of the OnePlus 15R and OnePlus Pad Go 2.
The campaign aligns with OnePlus’ Never Settle philosophy, highlighting how cutting-edge technology mirrors the determination and excellence of its ambassadors across sport, music, gaming, and motorsport. Each film delves into the quiet moments behind their success—the recovery after setbacks, the calm before the biggest stage, and the courage to innovate against expectations—bringing to life the idea that true power lies in continuous evolution.
Speaking on the campaign, Ishita Grover, Director of Marketing, OnePlus India, said, “Marking OnePlus’ 12th anniversary in India, we’re proud to announce onboarding of Jasprit Bumrah, Smriti Mandhana, Jonathan, Armaan Malik, Kush Maini, and Nitanshi Goel as our brand ambassadors. Blending sport, art, and cutting-edge technology, our ambassadors reflect and intricately tie to our performance-first approach. We are certain that this collaboration will be well-received by our community.”
Jasprit Bumrah commented, Pushing limits is a quiet journey that involves challenging yourself to be better. It is about showing up every day, trusting the work, having a solid work ethic and rising stronger. I’m glad to partner with OnePlus to celebrate that true Never Settle spirit as evolution is the only constant in a dynamic universe.”
Armaan Malik added, “Power On. Limits Off represents a mindset I connect with deeply — the urge to evolve, to challenge myself, to create without holding anything back. It’s about choosing growth over comfort and staying true to what drives you. That’s why teaming up with OnePlus feels so organic. Their devices are built with the same spirit of pushing boundaries and redefining what’s possible. I’m genuinely excited for this collaboration and to inspire people to tap into their own power and break past the limits they’ve set for themselves.”
The six-part series has been conceptualized by OnePlus’ in-house team and produced by Kameron, a creative production house based in Helsinki, Finland.
The OnePlus 15R and OnePlus Pad Go 2 will be launched at the Rise as One event in Bengaluru on 17 December. Fans and community members can attend the offline launch by purchasing tickets via BookMyShow here.
