Mumbai: Tanishq has paid a heartfelt tribute to the Indian women’s cricket team following their historic ICC Women’s Cricket World Cup victory. The campaign, titled “India’s Own Gold”, celebrates the team’s resilience, determination, and spirit, while connecting Indian households with the champions through a meaningful gesture.
For decades, Tanishq has reflected the milestones and stories of women across India, standing for empowerment and support. In line with this ethos, the brand gifted rings crafted from gold exchanged by families nationwide to each player, marking their remarkable win. This initiative symbolically links the pride of the nation with the players who inspired millions.
Commenting on the initiative, Ajoy Chawla, CEO Jewellery Division, Titan Company Limited, said, “The Indian women’s cricket team has given the country a moment that will be remembered for generations. Their grit, determination, and the way they carried the hopes of 1.4 billion people is truly extraordinary. These rings from Tanishq are our way of honouring their spirit, commitment, and achievement — crafted from the recycled gold that lakhs of customers have exchanged with us. Each ring carries a piece of the country, just as the team carries the pride of the nation.”
Tanishq’s Gold Exchange program allows customers to exchange old gold purchased from any jeweller throughout the year, offering a transparent and trusted way to renew their jewellery. Since its inception, the initiative has grown into a nationwide movement, with over 1.8 lakh kilos of gold exchanged. Customers benefit from 0% deduction on the exchange of old gold across any karat, making it more accessible and meaningful.
The program has transformed how India values gold, with the participation of 32 lakh Indians driving the movement. By incorporating this recycled gold into rings for the national champions, Tanishq has not only celebrated the Indian women’s cricket team but also created a shared symbol of national pride, connecting families across the country with this historic moment.
This initiative reinforces Tanishq’s commitment to celebrating women’s achievements and empowering communities, turning a sporting milestone into a nationwide celebration of resilience, inspiration, and shared pride.
