Mumbai: ShemarooMe, an OTT platform for premium Gujarati entertainment, has announced the digital premiere of the Gujarati film ‘Shubhchintak’ on 18 December 2025. Directed by Nisarg Vaidya, this dark-comedy thriller introduces a new genre to Gujarati cinema. It blends humour with tension.
‘Shubhchintak’ features an ensemble including Manasi Parekh, Swapnil Joshi, Viraf Patell, Deep Vaidya, Mehul Buch, Tusharika Rajyaguru, Nisarg Trivedii, Morli Patel and Viya Rathod. Produced by Parthiv Gohil and Manasi Parekh, with Dhaval Thakkar.
The film follows Meghna, a novice who, along with two accomplices, sets out to honey-trap Sanjay as part of a revenge plan. However, what begins as a calculated plot soon spirals into a series of comic misadventures, emotional confrontations, and unexpected consequences. As Meghna finds herself caught between vengeance and morality, the film explores whether revenge can truly bring closure or destroy far more than intended.
Actor-producer Manasi Parekh said, “Shubhchintak is a fast-paced dark-comedy thriller and brings a completely fresh flavour to Gujarati cinema. We’re excited that the film is now premiering on ShemarooMe, a platform that has been instrumental in bringing such experimental stories to viewers who crave fresh narratives. After the overwhelming love for Kutch Express and Jhamkudi, we felt inspired to push boundaries and explore a genre that Gujarati cinema rarely taps into. The film also marks Swapnil Joshi’s debut in Gujarati cinema, which makes this journey even more special. Our constant aim is to expand the horizon of Gujarati storytelling, and Shubhchintak is a step forward in that direction.”
With this premiere, ShemarooMe aim to continue to strengthen its Gujarati catalogue with meaningful, diverse, and entertaining stories. ‘Shubhchintak’ follows the platform’s streak of showcasing fresh Gujarati cinema, offering viewers high-quality storytelling at their fingertips.
