Mumbai: Stashfin, a digital lending and full-stack fintech platform, has appointed Nicole Fernandes as Lead – Corporate Communications & Public Relations. The move underscores the company’s growing focus on brand governance, reputation management, and strategic storytelling as it scales in an increasingly regulated and competitive financial services landscape.
In her new role, Fernandes will oversee Stashfin’s end-to-end corporate communications mandate, including media relations, leadership positioning, brand narrative development, and stakeholder engagement. The appointment comes at a time when fintech players are placing greater emphasis on credibility, trust, and consistency in communication as the sector matures under heightened public and regulatory scrutiny.
Fernandes brings nearly a decade of experience across corporate communications, fintech PR, brand strategy, and editorial content, with a career spanning newsroom operations, agency leadership, consulting, and platform-side communications.
Most recently, she was associated with Madison World (Madison PR), where she spent close to four years as Senior Account Manager, managing PR mandates in the news channels sector and contributing to long-term narrative frameworks across multiple industries. Prior to this, she served as Deputy Manager at Ketchum Sampark, working closely with senior leadership teams to drive strategic media engagement for financial services clients.
She later led fintech-focused communications as Fintech PR Band Lead at Wizikey, operating at the intersection of media intelligence and public relations to enable data-led storytelling and media positioning for digital-first financial brands. In this role, she partnered with fintech companies to strengthen share of voice and align communication outcomes with business objectives in a highly competitive media environment.
Fernandes has also worked as a Public Relations Consultant across finance, food, hospitality, and corporate sectors, gaining hands-on experience in brand positioning, media outreach, and stakeholder communications.
Her professional foundation lies in journalism and content. She began her career as a New Media Sub-Editor with Deccan Chronicle Holdings, followed by a stint at Yahoo Finance as a Content Coordinator, focusing on finance and technology coverage. This editorial grounding continues to inform her approach to corporate communications, particularly in understanding how business and financial narratives are evaluated and amplified by the media.
At Stashfin, Fernandes is expected to play a key role in shaping the company’s corporate voice and leadership narrative, supporting conversations around responsible digital lending, technology-led trust, and financial inclusion, while ensuring alignment across earned media and brand touchpoints.
The appointment reflects a broader trend within India’s fintech ecosystem, where companies are increasingly investing in senior communications leadership to build long-term institutional credibility and sustainable brand equity beyond short-term visibility.
