Mumbai: Global sportswear brand New Balance has announced actor and style icon Janhvi Kapoor as its first Indian brand ambassador, marking a significant milestone in the brand’s expansion strategy in one of its fastest-growing markets.
The association underscores New Balance’s focus on blending performance with personality, while celebrating individuality and cultural impact within India’s evolving fashion and fitness landscape. The move reinforces the brand’s commitment to building deeper, more authentic connections with Indian consumers as it strengthens its footprint across the country.
Janhvi Kapoor’s journey in cinema and fashion has been defined by versatility, resilience, and a strong sense of self-expression—values that align closely with New Balance’s core philosophy of empowering individuals to own their unique journeys, both on and off the field. Her growing influence among younger audiences and her advocacy for confidence and authenticity further complement the brand’s positioning in the market.
Speaking about the relationship Janhvi Kapoor said, “I’ve always admired New Balance for its dedication to innovation and celebrating individuality. It’s a brand that encourages you to own your story, and that’s something I deeply connect with. For me, fashion and fitness have always been about staying true to yourself — New Balance allows me to express that confidence and authenticity. I’m truly honoured to be part of the New Balance family and excited for this journey together.”
Welcoming Janhvi to the brand, Radeshwer Davar, Country Manager, India at New Balance, said, “We’re thrilled to welcome Janhvi to the New Balance family. Our sponsorships are always co-authored—rooted in shared vision and mutual creativity—and Janhvi brings not just influence but genuine inspiration. Her passion, drive and individuality mirror the ethos that defines New Balance. She’s someone who continuously evolves, and together we’ll explore new dimensions of fashion and sports for our audiences in India.”
Highlighting India’s strategic importance, Stuart Henwood, Senior Director, New Balance, Middle East, Africa, and India (MEAI), added, “India is one of the fast-growing markets across MEAI region for New Balance. Janhvi’s individuality and entrepreneurship spirit aligns to the values of the brand and our vision for India. She will play a key role in deepening our connection with consumers across the country and wider MEAI region. Her energy, style, and commitment to excellence reflect the very spirit of our brand, and we’re delighted to welcome Jahnvi to the New Balance family.”
Together, New Balance and Janhvi Kapoor aim to foster a more creative, inclusive, and confident culture around sport and fashion, reflecting the aspirations and dynamism of modern India.
