Bangalore: Renowned Japanese percussion ensemble DRUM TAO, brand ambassador for Toyota Kirloskar Motor (TKM), has successfully concluded its extensive India tour, delivering powerful performances that blended rhythm, energy and cultural expression across the country.
The tour began with a vibrant showcase at the Cherry Blossom Festival in Shillong and the Hornbill Music Festival in Kohima, before travelling through multiple cities including Vijayawada, Chennai, Delhi, Jaipur, Kolkata, Guwahati, Varanasi, Mumbai, Pune, and the Andaman Islands, culminating in a memorable finale in Bangalore.
Spanning 40 days and 15 performances, DRUM TAO’s India tour celebrated the artistic bond and long-standing cultural ties between India and Japan. Known for its commanding taiko drumming, flawless synchronisation and visually striking stagecraft, the ensemble captivated close to 70,000 audiences nationwide, generating strong engagement and buzz across regions and age groups.
Commenting on the culmination of the India tour, Varinder Wadhwa, Vice President, Sales-Service-Used Car Business & Profit Enhancement, Toyota Kirloskar Motor, said, “We are proud and delighted to have brought DRUM TAO and their world-class artistry to audiences across India. The overwhelming response received across cities, spanning audiences of all age groups, especially from India’s youth, further highlights how people are increasingly embracing global cultures through music, art and shared experiences, shaping a new wave of creative expression. As we conclude this memorable tour, we are proud to have enabled a platform that brought together rhythm and creativity, reflecting Toyota’s philosophy of ensuring ‘Mass Happiness’ in its true sense. Encouraged by this extraordinary audience response, we are excited to explore a much larger and more ambitious collaboration with DRUM TAO in the coming year.”
Toyota’s association with DRUM TAO is rooted in its philosophy of “Mass Happiness”, where mobility extends beyond physical movement to the exchange of ideas, creativity and cultural connection. Drawing from its Japanese heritage and deep-rooted commitment to India, the collaboration reflects shared values of harmony, innovation and inclusivity that transcend borders and generations.
Founded in Oita, Japan, in 1993, DRUM TAO has built a formidable global legacy by blending traditional Japanese percussion with contemporary music, athletic movement and striking visual storytelling. The ensemble has performed for over 10 million people worldwide, transforming taiko drumming into a modern performance art form.
Audiences can visit Toyota Kirloskar Motor’s website and social media platforms to catch highlights from DRUM TAO’s India tour, including city-wise performance previews and behind-the-scenes moments. Updates on future collaborations can also be found on the dedicated page: https://www.toyotabharat.com/drumtao/.
