Kochi: Strategic communications consultancy Davidson PR & Communications has been awarded the public relations mandate for South Indian Bank, marking a significant addition to the agency’s growing portfolio in the BFSI space.
Under the mandate, Davidson PR & Communications will work on strengthening the bank’s corporate and brand communications, with a sharp focus on storytelling that resonates deeply with Kerala’s cultural, economic, and social fabric. The engagement is expected to span media relations, narrative building, and stakeholder communications, aligned with the bank’s evolving growth and trust-led positioning.
Announcing the new client win on LinkedIn, Davidson PR & Communications highlighted the philosophy underpinning the partnership. “More than banking. More than branding. It’s about stories that connect with Kerala—building trust, friendship, and financial confidence. We’re excited to begin this journey with our new client, South Indian Bank,” the agency said.
Founded in Kerala and headquartered in Thrissur, South Indian Bank has been steadily strengthening its presence as a modern, customer-focused private sector bank while retaining strong regional roots. The new communications mandate comes at a time when banks are increasingly investing in purpose-led narratives, regional relevance, and trust-building engagement beyond conventional financial messaging.
For Davidson PR & Communications, the win reinforces its positioning as a strategy-led communications partner for institutions seeking nuanced, regionally grounded storytelling combined with reputational depth. The agency is known for its consultative approach to corporate communications, leadership positioning, and brand narratives, particularly for organisations navigating transformation or renewed market focus.
The partnership is expected to roll out integrated communication initiatives that bridge South Indian Bank’s legacy with its forward-looking ambitions, translating financial products and institutional values into stories that connect meaningfully with customers and communities across Kerala and beyond.
