Hyderabad: Culture, a human-first social networking platform centred on shared interests and real-time conversations, has raised ₹2 crore in seed funding from Acuvest Infra. The funding has been raised by ART Pvt Ltd., the parent company of Culture, and will be utilised to accelerate product development, expand community initiatives, and strengthen the platform’s safety-focused infrastructure.
Founded with the aim of moving social networking away from performative engagement and toward meaningful interaction, Culture is building a platform where conversations are driven by interests rather than follower counts or algorithms.
“Social media today rewards attention, not connection,” said Anurag Rangineni, Founder and CEO of Culture. “We are building Culture to solve that. The future of social networking lies in meaningful conversations built around shared interests, not follower counts or endless scrolling. Culture is designed to help people feel heard, not performed.”
Rangineni emphasised that trust and safety are central to the platform’s design philosophy. “Trust is the biggest deficit in today’s digital communities,” Rangineni added. “Culture is built from the ground up with safety and intent as core principles. We believe real communities can only grow when people feel secure enough to be themselves.”
The newly raised capital will also support the rollout of creator-led ‘Spaces’, a key new feature on the platform. Spaces will enable creators and community leaders to host live discussions, events, and hybrid online-offline experiences. The feature forms an important part of Culture’s monetisation strategy, opening up opportunities for ticketed events, targeted event promotion, and long-term partnerships with offline venues such as cafés, clubs, and cultural spaces.
Commenting on the investment, Acuvest Infra highlighted Culture’s differentiated approach to building sustainable digital communities.
“Users are increasingly moving away from noisy, performative platforms toward smaller, safer, and more meaningful communities,” said a spokesperson from Acuvest Infra. “Culture’s focus on explicit interests, verified users, and community-driven engagement positions it well for the next phase of social networking.”
Currently in its early growth phase, Culture is expanding through college activations, café and brewery partnerships, creator collaborations, and organic community-building initiatives. The company plans to scale across major Indian cities before expanding to global markets. Its longer-term roadmap includes premium subscriptions, creator monetisation tools, and native advertising aligned with user interests.
With its seed funding in place, Culture aims to build a global social networking platform where human connection comes before algorithms, and digital spaces feel less like feeds and more like conversations.
