Mumbai: ElevenLabs, a global leader in AI-driven voice and audio innovation, has announced the appointment of Karthik Rajaram as General Manager and Country Head for India, underscoring the company’s focus on India as a key growth market amid rising adoption of AI voice technologies.
In his new role, Rajaram will lead ElevenLabs’ go-to-market strategy and drive revenue growth, while building a robust partner ecosystem across India’s AI, media, and enterprise landscape.
Rajaram brings over two decades of experience in building and scaling high-growth technology businesses in India. Most recently, he served as General Manager and Vice President for India & South Asia at Elastic, where he led rapid expansion and helped establish India as a strategic global growth market. His earlier stints include senior leadership roles at Freshworks, Akamai Technologies, and Microsoft, where he supported cloud, security, and enterprise adoption across large Indian organisations.
Talking about his appointment, Karthik Rajaram said, “India is at the epicenter of the global AI and digital content revolution, and ElevenLabs is uniquely positioned to power the next wave of human-like, scalable, and trustworthy voice experiences. From media and entertainment to customer engagement, gaming, and education, the use cases for AI voice in India are exploding. I’m truly excited to join ElevenLabs at this pivotal moment and to work with the global leadership team to build a category-defining business in India.”
Highlighting the strategic importance of the market, Carles Reina, VP International at ElevenLabs, noted, “India is one of the most important markets for the future of AI voice and audio. With its massive developer ecosystem, fast-growing digital economy, and leadership in content, media, and technology services, India represents a huge opportunity for ElevenLabs. We are making long-term investments in the region, and this move reinforces our ambition to build a strong, enduring presence in India.”
Rajaram’s appointment comes as ElevenLabs accelerates its expansion in India by building local teams, strengthening ecosystem partnerships, and working closely with enterprises, developers, and creators to deploy AI-generated voice and audio solutions at scale. With India’s linguistic diversity, rapid digital adoption, and growing creator economy, ElevenLabs sees the country as central to its global growth and the scaling of responsible, high-quality AI voice technologies.
