New Delhi: Bridgers, an integrated communications agency, has been appointed as the Public Relations and Social Media Marketing partner for the Capacity Building Program, an initiative by IIT Mandi Catalyst, one of India’s premier Technology Business Incubators. The selection follows a competitive multi-agency pitch.
Under this collaboration, Bridgers will provide end-to-end communication strategies for the program’s selected startups, offering comprehensive Public Relations, Reputation Management, and Social Media Marketing solutions to highlight their innovation and originality.
The partnership will see Bridgers work closely with IIT Mandi Catalyst and four of its incubated startups — AgriVijay, UKHI, Autocracy Machinery, and Bliss Natural — to amplify innovative brand campaigns and community-focused storytelling. The goal is to build authentic narratives that position the stakeholders as growth-driven and forward-looking.
Kumar Anubhav, Founder of Bridgers, said, “We are focused to contribute to IIT Mandi Catalyst’s Capacity Building program’s vision of empowering Indian startups to create a highly competitive startup ecosystem in India. As one of the leading players in the sector, IIT Mandi Catalyst is an example of how definitive values shape the national interest and we are delighted to contribute to their efforts and contribute towards the scalability of the Make in India initiative.”
Prof. Dipankar Deb, Faculty In-Charge & Director (Incubation), IIT Mandi Catalyst, explained, “At IIT Mandi Catalyst, our focus is on building founder-ready startups by strengthening both their technological depth and market-facing capabilities, including IP awareness and product market fit readiness. The Capacity Building Program is designed to bridge this gap by enabling startups to communicate their vision, innovation, and impact effectively. Our collaboration with Bridgers brings strategic communication expertise into this journey, helping startups build credibility, visibility, and stronger stakeholder engagement.”
Anil Singh, CEO of IIT Mandi Catalyst, added, “As one of India’s leading tech incubation programs, the Capacity Building program is dedicated towards empowering the upcoming generation of startups and entrepreneurs with crucial support to ensure success. We are living at the edge of greatness, and by empowering some of India’s most innovative startups, our vision is to create a thriving startup ecosystem in the country that are reimagining purpose and profit simultaneously, and our collaboration with Bridgers will help us to integrate a force multiplier in our quest.”
Through this partnership, Bridgers will enhance the media presence of the selected incubated startups and build robust relationships with their end-users. The collaboration will be proactive, covering print, digital, and social media platforms, aimed at strengthening brand recall and reinforcing Bridgers’ position as a go-to agency for strategic technology communications across India’s public and private sectors.
