Mumbai: Anshuman Lenka has been elevated as Vice President – Shopper Marketing, Beverages at Tata Consumer Products. In his new position, Lenka will lead shopper marketing initiatives for the beverages portfolio, strengthening in-store strategy and consumer engagement across channels.
Lenka was previously serving as Director – Marketing, National Brands – Bangladesh at Tata Consumer Products and has been associated with the company since 2018. Over the years, he has played a key role in driving brand growth and marketing strategy across key markets.
Announcing his new role on LinkedIn, Anshuman Lenka shared, “I’m happy to share that I’m starting a new position as Vice President – Shopper Marketing, Beverages at Tata Consumer Products.”
Before joining Tata Consumer Products, Lenka worked with several leading organisations including PwC India, Marico Limited and Crompton Greaves. He began his professional journey in 2008 as an Executive in Sales, gradually building a diverse career spanning marketing, strategy and business leadership roles.
With extensive experience across markets and functions, Lenka brings strong expertise in P&L management, business strategy, profitability management, brand management and cross-functional team leadership, positioning him well to drive the next phase of shopper marketing excellence for Tata Consumer Products’ beverages business.
