Mumbai: Herbalife India, a health and wellness company, community, and platform, in partnership with Shishu Mandir, has launched the Mysuru chapter of its flagship ECO Wheels Women’s Initiative, flagging off over 75 electric autos driven by women. The initiative marks the beginning of the “Her Route, Our Future” movement and the year-long “Green Mysuru, Clean Mysuru” campaign aimed at promoting sustainable mobility and economic independence.
The launch follows the successful implementation of the ECO Wheels program in Bengaluru and expands the initiative’s footprint beyond the city, enabling women in Mysuru to access sustainable livelihoods, EV-related skills, and financial independence. The event was attended by Uday Prakash, VP of Strategy and Implementation at Herbalife India; T.S. Srivathsa, MLA of Krishnaraja Constituency, Mysuru; Shri Anand C, Director, Shishu Mandir; Smt. Seema Latkar, I.P.S., Commissioner of Mysuru City Police, along with other dignitaries.
Under the initiative, women beneficiaries are supported with electric autos along with comprehensive training that includes driving across local terrains, licensing, vehicle maintenance, digital tools, financial literacy, self-defense, and access to market linkages, enabling long-term livelihood sustainability.
Commenting on the expansion, Uday Prakash, Vice President – Strategy and Implementation at Herbalife said, “At Herbalife, we’re deeply inspired by the ECO Wheels Women’s Initiative, which embodies our commitment to sustainable progress and shared prosperity. Following Bengaluru’s remarkable success, this expansion to Mysuru is transforming lives by equipping these women with vital skills and the confidence to thrive. They’re not just driving electric autos; they’re steering their families and communities towards a brighter, greener future.”
The Mysuru rollout marks Phase 2 of the ECO Wheels program, building on Bengaluru’s impact where 115 women beneficiaries increased their monthly incomes from ₹10,000 to ₹30,000, positively impacting over 750 individuals through a zero-emission mobility model. The next phase will focus on deploying e-autos along high-demand transport routes, accelerating the adoption of clean mobility solutions.
Over five years, the Mysuru expansion is projected to generate a cumulative income of ₹50 crore for women beneficiaries and deliver an environmental impact equivalent to planting approximately 1.4 lakh trees, aligning with the Government of India’s FAME-II objectives.
Addressing the gathering, Seema Latkar, I.P.S., Commissioner, Mysuru City Police said, “As Commissioner of Mysuru City Police, I have seen firsthand how economic independence transforms the lives of women and makes our communities safer and more resilient. The Eco-Wheels Women’s Initiative is a commendable step toward enabling women to take charge of their futures while contributing to greener, cleaner urban mobility. Mysuru Police extends its full support to such initiatives that champion equality, inclusion, and social progress.”
Highlighting the long-term vision behind the collaboration, Anand C, Director, Shishu Mandir, added, “For over three decades, Shishu Mandir has worked to create dignified, scalable livelihood opportunities for underserved communities. Eco-Wheels has grown from a mobility program into a movement of confidence and self-reliance. With the Mysuru launch, we are enabling more women and transgender individuals to claim their rightful place as independent earners and respected contributors to society.”
